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Wolff Olins Global CEO Karl Heiselman is abrogation the branding bureau to accompany Apple aing ages in a business communications role, he told Ad Age Friday.

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Mr. Heiselman accustomed by email that he accustomed “an agitative new role at Apple afterwards 14 absurd years at Wolff Olins,” but referred added questions to Apple. An Apple backer beneath to comment.

“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is affective on to accompany Apple in California,” a Wolff Olins backer said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ London office, able April 17. Wolff Olins is allotment of Omnicom Group.

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Mr. Heiselmen was a architecture architect for Apple in the aboriginal 1990s, afore Steve Jobs alternate to save the company. “It was a bit of a awe-inspiring time, they were aggravating to acquisition their way,” Mr. Heiselman told The Guardian in 2009. “The big assignment I abstruse was they were aggravating to be somebody they weren’t and Jobs came aback and said actual clearly, ‘we are activity to go aback to who we absolutely are’.”

Once it was aback on top, Apple sometimes acquainted “a little too air-conditioned for its own good,” he said in the Guardian article. “I anticipate it ability be in crisis of acceptable too cool, maybe not too cool, but too slick.”

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He is now abiding to an Apple aggravating to acquisition its way afterwards Steve Jobs and in a abundant added awash market, area brands like Samsung are bound accepting allotment and business prowess.

After the assignment at Apple, he was artistic administrator at watch-maker The Swatch Group and after opened his own boutique alleged The Farm. He aing Wolff Olins as artistic administrator in 2000, area he’s served for the accomplished 14 years in a scattering of roles. He affected the CEO position in 2006.

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Apple’s move to appoint yet addition artistic baton is a assurance that it’s still on the cruise for centralized artistic and architecture talent, a action it ramped up aftermost year. Apple was initially hiring ad advisers to advice brands and agencies actualize bigger ads for its iAd network. But aftermost year, it confused that access to seek high-level artistic admiral to assignment on the cast itself. At the time, one controlling accustomed with the aggregation told Ad Age that Apple could alike aggrandize its centralized aggregation to 500 or 600 staffers from 300.

The aggregation has fabricated a addiction of axis to the bureau apple for architecture talent, according to a cardinal of bureau admiral who accept complained about the practice. It’s absurd to attempt with Apple, a adult cast and resume-builder, as able-bodied as a aggregation that can pay college salaries, industry admiral said.

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The latest appoint comes as Apple is beneath burden to access up its agenda business and attempt with Samsung, which tends to booty added risks business on amusing media and empiric platforms.

It additionally comes on the heels of Apple’s agenda bureau hiring spree. The boutique is set to add WPP’s AKQA and Interpublic Group’s Huge on the West Coast, as able-bodied as small, New York-based indie shops Area 17 and Kettle, Ad Age appear this week.

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“It’s an agitative new affiliate at Wolff Olins,” said Brian Boylan, administrator of Wolff Olins, in an email provided by the bureau spokeswoman. “Ije is a accustomed best to backpack on the amazing appulse Karl has had on our business; creating a belvedere for us to do our best assignment on account of an absurd agenda of clients, accomplish advantageous advance for the business and see that our bodies and ability abide to thrive.”

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