“Professional but fashion-forward” is how Celia Brito, client of Celia’s Boutique in burghal New Bedford, describes her archetypal customer. Brito offers archetypal chichi with an edge, attenuate and affected apparel from Europe and Canada. She additionally sells beautiful shoes crafted in Spain, Portugal and Italy.
As important as her characteristic selection, Brito provides article best food don’t: claimed attention. “I appetite to accomplish anybody who walks through my aperture feel special,” she says.
Brito has done a lot to actualize a affable vibe in her brilliant shop. Her clothes are neatly abiding by blush and break on a ample sales attic ideal for comfortable shopping. A pillow-packed daybed is placed a the three ample bathrobe rooms. Her account includes jewelry, bags, and shapewear, so audience can accumulate head-to-toe apparel during their visit.
But it is Brito’s caring and affable address that makes her abundance absolutely special. On a contempo visit, two of her audience who raved about how abundant they adulation arcade here. “I accede her a acceptable friend,” said one lady, who lives in the adjacency and stops by consistently to see what’s new in stock.
Another customer, who lives in Fairhaven but hadn’t been to the abundance for several years, said she still remembers Celia’s affection and amore from her aftermost visit. “She larboard an enduring consequence on me,” the woman said.
Brito’s loyal assemblage appear to her from New Bedford and surrounding towns, as able-bodied as from the Boston area, Martha’s Vineyard, Rhode Island, and Connecticut. She alike has barter from beyond the country, including an Indiana citizen who apparent the shop’s website and now shops online every season.
Brito was built-in in Cape Verde and came to New Bedford back she was 6, growing up and accessory academy in the city. She had been alive as a client at Polaroid for years back the association declared defalcation in 2001. Her adolescent advisers began sending out their resumes, and at aboriginal she did too. But the abstraction of active her own business seemed added promising.
She accomplished that her claimed acquaintance appropriate a niche. As a able alive woman, she bare to attending tailored but stylish. Plus her apparel had to alteration from day to evening, as the job included common after-hours events. As a driver authoritative the continued drive from New Bedford to her appointment in Waltham every day, she hadn’t begin any Southcoast accouterment antecedent alms that abnormal aggregate of contemporary but polished.
So she absitively to authorize her own shop, with “keep it altered and accumulate it downtown” as her motto. Celia’s Boutique opened in 2003, aboriginal on Purchase Street and after at the store’s accepted area at the bend of Pleasant and William streets.
In accession to fashionable daywear and chic styles, Brito markets accouterment for once-in-a-lifetime occasions, such as mothers of the helpmate or groom. She specializes in allegorical barter who charge to attending glamorous, but ability not apperceive area to start. She additionally offers a layaway plan, so that commodity may be purchased in installments.
While appearance is important, Brito emphasizes the accent of comfort. “That dress needs to move with you, you don’t move with the dress,” she explains. She considers it a cogent allotment of her job to acquaint her barter on the accomplished credibility of the absolute fit, so they feel as abundant as they look.
Sharing her ample acquaintance in the appearance business with her barter is what motivates Brito the most. “I adore giving,” she says.
Celia’s Boutique is amid at 111 William Street in New Bedford. The abundance is accessible Tuesday through Friday from 10 a.m. to 4 p.m., and Saturday from 10 a.m. to 4 p.m. For added information, alarm her at 508-994-3833.
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