Jaden Smith is aloof 20 years old, and not alone is he a singer, artist, and actor, but additionally he aloof added appearance artisan to his resumé.
Over the weekend at Hypefest, a two-day immersive anniversary featuring retail booths, agreeable acts, and installations, Smith apparent his new acceptable accumulating with G-Star Raw. “G-Star clothes accord you superpowers,” said Smith at the columnist event. “You can ‘fly’ back you abrasion them.” He was referencing the brain-teaser video for the collection, in which Smith is apparent amphibian throughout assorted accustomed spaces (sunsets, waterfalls, mountains) cutting G-Star, a allegory for the clothing’s inherent affiliation with the elements back worn.
“The absolute afflatus for the accumulating came from attributes and absent to analyze alfresco and seeing these admirable waterfalls, seeing these admirable sunsets, seeing these admirable vistas with these animals,” said Smith. “I aloof appetite to admonish bodies [when you’re] accepting bent up in the apple so much, let’s not balloon the armament of nature. Let’s not balloon water, fire, wind, [and] earth.”
The “Forces of Nature” accumulating is composed of three blush stories: blue, ecru, and black, anniversary apery a altered aspect of nature: water, earth, and eclipse, respectively. The absolute accumulating is produced sustainably, a big allotment of why Smith partnered with G-Star. The apparel are absolutely fabricated of amoebic cotton, and all the prints acclimated are digitally printed.
In anniversary blush story, you’ll acquisition a jean jacket, hoodie, brace of check jeans, T-shirt, crossbody bag, and baseball cap. Anniversary account appearance a agenda book of a waterfall, an eclipse, or wildlife with the chat “Raw” beyond it. The accumulating is custom-built for the streetwear-obsessed and those who accede themselves “hypebeasts” but are environmentally acquainted as well.
For the dejected denim collection, G-Star spent about a year developing a appropriate technology to reinvent the way their denim was absolute with indigo. Their proprietary new denim, now alleged Cradle to Cradle Certified Gold G-Star Denim Fabric, uses 70 percent beneath chemicals and uses beneath alkali overall. Furthermore, 98 percent of the baptize acclimated in assembly is recyclable, and the actual 2 percent evaporates, so there is no baptize waste.
In creating the atramentous denim collection, 52 percent beneath water, 65 percent beneath energy, 71 percent beneath CO2, and 14 percent beneath chemicals were acclimated in its production, authoritative it one of the best acceptable atramentous denims accessible in the market.
The biscuit accumulating appearance all undyed denim. It allows the raw amoebic cotton’s accustomed albino adumbration to flash in its own right. “It’s absolutely admirable because you get to see some of the algae that are absolutely in the affection afore it gets dyed,” said a G-Star cast adumbrative at the event. “Because it’s undyed, this is as acceptable as it can get.”
Smith added, “When you’re cerebration sustainably, you appetite to consistently try to do beneath in assertive areas.” Back Jaden was in Amsterdam with the G-Star aggregation designing the collection, it was important to him to ensure that they consistently “thought sustainably throughout every footfall of the process.”
Click advanced to boutique the new G-Star and Jaden Smith “Forces of Nature” collection. It is accessible now at g-star.com and retails for $55-$360.
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