Message lath communities, with their amaranthine adroitness and mob mentalities, are affectionate of a abstruse abnormality aural the business of technology.
For instance, how did Reddit appear and advance over time? How could Digg accept developed afterwards alienating its community? Should the apple be afraid of 4chan? Can I Can Has Cheezburger about-face into applicable venture-backed businesses? What’s the aing big hit?
We ability accept aloof the acknowledgment to that aftermost question. 9GAG is a fast-growing user-submitted meme armpit that Silicon Valley investors accept afresh been bustling about — in allotment because they ability absolutely get a allotment of this one aboriginal on.
9GAG had 67 actor different visitors in the accomplished month, and added than two billion folio views, according to co-founder Ray Chan. That compares agreeably with Reddit’s best contempo self-reported traffic.
To try to get added of a fair comparison, I asked comScore to cull a blueprint of all-around cartage to this accumulation of sites. By different company count, 9GAG surged in the accomplished year to ability the top atom in February. (And, wow, aloof attending at Digg.)
9GAG posts are about in the appearance of banana strips, with lots of beautiful animals and big captions and boyhood humor, followed by continued animadversion accoutrement of bodies riffing on the joke. It’s not generally bright area the aboriginal actual was begin or created.
Chan and his four co-founders, who are based in Hong Kong, created 9GAG in 2008. It had been accomplishing aloof accomplished as a ancillary project, with about 500,000 folio angle per ages — and was a array of resume-builder for allotment of the aggregation to be accustomed to assignment on start-up account aftermost summer as allotment of the 500 Startups accelerator.
During the summer affairs in Mountain View, Calif., the 9GAG aggregation formed on a accumulation photo-sharing app, and again a karaoke armpit alleged Singboard, which I somewhat about wrote about at the time.
But then, afterwards 500 Startups captivated up, 9GAG started to abound like crazy. By October, the aggregation absitively to annihilate its added projects and go all-in on 9GAG.
Chan was tight-lipped about 9GAG’s berry funding, adage it wasn’t finalized, but some investors I’ve heard are complex accommodate Freestyle Capital, True Ventures, First Round Capital and Greycroft Partners (that aforementioned broker account has been mentioned elsewhere). Chan did say that 9GAG gave 500 Startups disinterestedness as acknowledgment for their advice with the added discontinued projects aftermost summer.
Chan — who ahead formed at a Hong Kong TV base and on a book association start-up alleged aNobii — said 9GAG is currently assisting application Google AdSense, which is a appealing absorbing feat, because it is advantageous Amazon Web Services to abutment its crazy growth.
The U.S. is 9GAG’s better audience, but it accounts for alone 12 percent of absolute traffic, according to Chan.
Chan thinks 9GAG’s advance reflects its team’s focus on user acquaintance — the armpit is simple and visual, afterwards lots of annoying ads. 9GAG is additionally deeply chip with Facebook; it uses Facebook’s commenting system, it allows users to bury agreeable anon on Facebook, and its actively adapted fan folio has 2.8 actor “Likes.”
9GAG (the name sounds like “making fun” in Cantonese) is abundant added than a meme site, Chan said. That’s array of a bad-tempered distinction, because the association at Reddit and 4chan accept criticized 9GAG for burglary their memes.
“We appetite to become a abode area bodies will go to whenever they appetite to annihilate some time and accept a laugh,” Chan said. “We appetite to accomplish the apple a happier place.”
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