EL SEGUNDO, Calif.–(BUSINESS WIRE)–For added than bristles decades, Barbie® has aggressive girls to dream, ascertain and analyze a apple after limits. Celebrating her 125th career this year, Barbie® kicks-off a all-around attack to added affect girls by partnering with The White Abode Activity and Booty Our Daughters And Sons To Assignment Foundation, as able-bodied as announcement today Barbie’s® “10 Women to Watch in 2010” list. Additionally, for the aboriginal time, consumers can advice baddest Barbie® doll’s 125th career by voting on www.Barbie.com/Vote and allotment from amid Architect, Computer Engineer, Environmentalist, News Anchor or Surgeon. The acceptable 125th career will be apparent on February 12th at New York Toy Fair.
“For added than 50 years Barbie has served as a absorption of fashion, ability and aspiration to girls of all ages. Barbie inspires girls to try on altered careers, auspicious them to comedy out their dreams and analyze the apple and all of its possibilities,” said Stephanie Cota, Senior Vice President, Barbie Marketing. “We accept role-playing with Barbie leads to absolute activity opportunities and are actual appreciative to accomplice with organizations who abide to affect girls and women with the acceptance and aplomb that they can do anything.”
With added than 120 careers on her resume – spanning from registered assistant to bedrock star, veterinarian to aerobics instructor, pilot to badge administrator – Barbie® baby continues to booty on aspirational and culturally accordant roles while additionally confined as a role archetypal and abettor of change for girls. She aboriginal bankrupt the “plastic ceiling” in the 1960s when, as an astronaut, she went to amplitude four years afore man absolved on the moon. In the ’80s she took to the boardroom as “Day to Night™” CEO Barbie®, aloof as women began to breach into the C-suite. And in the ’90s, she ran for President, afore any changeable applicant anytime fabricated it assimilate the presidential ballot. In 2010, Barbie® baby takes on several new careers, including snowboarder, amphitheater dancer, pizza chef and chase car driver.
“In creating Booty Our Daughters to Assignment Day, I had the befalling to booty girls into workplaces that they ability never accept seen, and through these experiences, their aspirations afflicted and grew. Back we started The White Abode Project, we had to appearance girls they could aspire to the top abode of all: the Oval Office,” said Marie C. Wilson, Founder and President, The White Abode Project.
“Through Barbie, and its ‘I Can Be’ President Barbie, little girls accept had the befalling to lead the country from their living apartment and bedrooms, or get out their Barbie and Ken dolls and alarm a collective affair of Congress. We at The White Abode Activity are captivated to be partnering with Barbie as she celebrates her 125th career and continues to affect girls of all ages to chase their dreams.”
“I Can Be™…” Signature Ally
Throughout the year, Barbie® will affect girls by carefully alive with signature partners, including The White Abode Project, Booty Our Daughters And Sons To Assignment Foundation, and a accumulation of 10 awful accomplished, noteworthy women Barbie™ has called “The 10 Women to Watch in 2010.”
The Barbie® “10 Women to Watch in 2010” account includes the afterward nine women. The 10th woman will be appear in February timed to the actualization of Barbie’s 125th career to spotlight a woman in that industry:
“The Barbie cast is acquainted women leaders who amount altered ages, ethnicities and industries. We are appreciative to account these amazing women, spotlight their contributions and reinforce to girls that annihilation is possible,” said Cota.
Barbie® “I Can Be™…” Online
Barbie® “I Can Be™…” Product:
Acclaimed about the apple as a all-around attack to affect girls, “Barbie® I Can Be™…” contest will booty abode with localized contest and executions, including highlights below:
Canada – Canada will barrage the Barbie® “I Can Be™…” academy, which will allure girls and moms to physically try on altered roles and apprentice contiguous about a arrangement of careers. The accident will additionally bless Barbie’s able careers for moms and girls to see area Barbie® has been and is headed.
Latin America – Throughout Latin America, “I Can Be™…” camps will be hosted to acquiesce girls to asperse themselves into altered careers and professions, accommodated adorning women and actually try on their futures.
Nuremberg – At Nuremberg Toy Fair in aboriginal February, three one-one-of-kind dolls will be apparent anniversary three well-known, able and aspirational women.
United Kingdom – The United Kingdom will be partnering with the Women and Assignment Commission to ability out to girls and reinforce the bulletin that “girls can be and do anything.”
Mattel, Inc. (NASDAQ: MAT) (www.mattel.com), is the common baton in the design, accomplish and business of toys and ancestors products. The Mattel ancestors is comprised of such acknowledged brands as Barbie®, the best accepted appearance baby anytime introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco®R/C, as able-bodied as Fisher-Price® brands, including Little People®, Power Wheels® and a advanced arrangement of entertainment-inspired toy lines. In 2009, Mattel is accustomed amid the “100 Best Corporate Citizens,” as one of the “World’s Best Ethical Companies” and as one of FORTUNE Magazine’s “100 Best Companies to Assignment For.” With common address in El Segundo, Calif., Mattel employs about 30,000 bodies in 43 countries and territories and sells articles in added than 150 nations. Mattel’s eyes is to be the world’s arch toy brands — today and tomorrow.
About The White Abode Activity
The White Abode Activity is a nonpartisan, nonprofit, 501(c)(3) alignment that aims to beforehand women’s administration in all communities and sectors — up to the U.S. admiral — by bushing the administration activity with a abundantly diverse, analytical accumulation of women
About Booty Our Daughters And Sons To Assignment Foundation
After its conception in 1993, the Booty Our Daughters And Sons To Work® Day bound became the better accessible acquaintance attack in the United States because of its advancement for girls’ issues through girls actuality apparent and heard and absolutely accommodating in all segments of society.
The accessible was agog about and acquainted of the charge for the affairs which has developed to be acclaimed by millions of adolescence and adults in over 3 actor U.S. workplaces annual and in over nine countries globally. By bringing millions of girls to the workplace, the Foundation and Barbie® are enabling girls to anticipate their futures and auspicious them to allotment their dreams about work, home and association life.
This year the Booty Our Daughters And Sons To Assignment Foundation begins the revamping and amplification of its website www.DaughtersAndSonsToWork.org and encourages hosting organizations to appointment the armpit to download planning abstracts and activities which can be acclimated by adolescence ages 8–18 during the Booty Our Daughters And Sons To Work® Day and throughout the year.
BARBIE and associated trademarks and barter dress are endemic by Mattel, Inc. © 2010 Mattel, Inc. All Rights Reserved.
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