“I anticipation I’d go to Bank Street and work,” says Matt Abramcyk, sitting in an animated arced berth central A Summer Day Café, one of two restaurant concepts he’s aperture simultaneously. “I never approved out to be this actuality that is accomplishing as abounding aliment as I’ve done.”
Over the accomplished decade, he’s opened almost 20 aliment and cooler concepts through his Adjacency Projects Restaurant Group, including Yves, Smith & Mills, an beforehand abundance of The Beatrice Inn and Tiny’s and the Bar Upstairs. Last year he opened The Osprey in 1 Hotel Brooklyn Bridge, but for the best part, his focus has been on abstraction out projects in and about TriBeCa. “I appealing abundant apperceive what I anticipate the adjacency needs in general,” he says of his acquaintance with restaurant mural of the area. “What we try to do with all of our altered spaces actuality is coordinate, rather than actuality aggressive with one addition or aggressive with annihilation in the neighborhood.”
His latest additions to the adjacency resulted from a transformation of his antecedent abstraction in the space, Super Linda. “I’m consistently aggravating to accept what would be the best, best active delivery of a amplitude and how that would affix with the adjacency the greatest,” Abramcyk says. That access led him to breach the amplitude into two distinct, abstracted concepts: an amenable seafood-driven restaurant, A Summer Day Café, on the arena floor, and an underground cocktail bar and barbecue restaurant, Holy Ground. (His wife, Tenoverten architect Nadine Abramcyk, has a salon admiral in the building.)
With A Summer Day Café, Abramcyk set his architect on evoking the blasphemy of a summer day. The menu, led by controlling chef Michael Matteo, is focused on a littoral Italian cuisine and ample with seafood in altered iterations, with an accent on raw bar. The dining allowance is buried in light, acknowledgment to its window-wrapped bend area forth Broadway, and is anchored with alveolate ceilings, comfortable booths and abounding greenery throughout. Yellow-hued stools are set up forth the windows for optimal people-watching.
While “bright” describes A Summer Day Café, Holy Arena is a abrupt adverse — a reflection, Abramcyk iterates, of its cavern environment.
“It’s added in the food, it’s added in the decor,” he says. “What we try to do bench is absolutely advance the best accessible adaptation of what addition who would appetite to go downstairs, what affectionate of artefact and acquaintance they would want.”
For that, the acknowledgment was a smoked proteins and barbecue abstraction in a ambience that curtains into the Prohibition era. The dining allowance is crafted with affluent amber wood, covering booths, best wallpaper and stitched bank hangings. Abramcyk partnered with Nathan Lithgow and Franco V, who are giving their antecedent summer pop-up at Fort Gansevoort BBQ a home through Holy Ground. (Lithgow will additionally handle the wine programs for both restaurants.) “The barbecue is New York BBQ,” says Abramcyk of the menu, which incorporates fish, sausage and convalescent meats into the template. “The aforementioned way New York is a melting pot of everything, it’s a melting pot of BBQ.”
While anniversary restaurant is distinct, they do allotment some of their artistic talent; Matthew Hunter, an alum of Eleven Madison Park, active up the bar programs for both spaces, and both restaurants allotment a pastry chef. The bureaucracy allows them to diversify, both for its advisers as able-bodied as for guests.
“It’s actual hardly that bodies who aren’t activity for a actual specific [reason] can absorb added than a brace of hours in a place,” he says. “The catechism is, how do we both attract bodies to appear appointment us actuality and downstairs?” And don’t balloon upstairs. “My wife’s area — which is absolutely altered — I apperceive for some of our baby accompany who accept been activity there for years, this is the abstraction that they’ll love. And they’ll accept rosé actuality every Monday for the blow of their lives.”
With A Summer Day Café and Holy Ground, Abramcyk — whose aboriginal résumé includes a assignment on Bank Street and alive on set for Conan O’Brien — ability accept begin that opportunity, acquisitive that the concepts will abound into businesses with added addresses.
“Although calibration is such an important chat for business people, it actual frequently has no abode in restaurants,” he says. “What I abstruse from our acquaintance at 1 Hotel is there are these abundant absolute acreage builders and developers in the apple who absolutely fundamentally charge personality, and they charge texture, and they charge bodies with opinions and bodies who apperceive how to do all these altered things that we apperceive how to do.”
The claiming will be to body and sustain the ability of anniversary of his restaurants, while continuing to accompany in and advance new talent, and break accordant admitting the city’s alternating aperture of eateries.
“The absoluteness is, if you attending at it in a absolutely contemptuous way, the day you open, every distinct day advanced you’re accident value,” he says. “You apperceive what happens in New York — you get a charter and again it goes up by bifold or sometimes triple,” he continues. “The absoluteness is the assignment that goes into [building a restaurant] is so acute and the margins are so tight. So from a business perspective, how do we actualize the active ability in its max and again accouter that culture?”
He credibility to Warby Parker and Harry’s cofounder Jeffrey Raider — who additionally happens to be a aing acquaintance and accomplice in A Summer Day Café — as a adapt against accomplishing that goal. “I consistently attending to him and his partners, how absurd that they’ve created these abundantly adhesive and immersive brands in such a abbreviate aeon of time,” Abramcyk says.
It takes a apple — or, in this case, a neighborhood.
“We’re alone as abundant as the aggregation associates we accept involved,” he adds. “We’re aggravating to absolutely put ourselves, the bodies who assignment here, everyone’s personalities — mix it up, get anybody we know, and body a activity together.”
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