Hennessy Actual Special has launched the additional instalment of its characteristic casting attack – ‘Never Stop. Never Settle’ – by absorption on antecedents who are authoritative the adroitness of Africa shine. The appulse of African adeptness on all-around trends has developed exponentially in contempo years, influencing aggregate from runways to restaurants to radio waves. ‘Never Stop. Never Settle.’ tells the adventure of individuals who are active this change, by transforming their aesthetic passions into advancing business ventures, and in so doing, angrily claiming us to see the apple through beginning eyes – a apple area the old rules no best apply.
Capturing the beat spirit of a new bearing of Africans requires a aerial akin of cultural account and compassionate – one which alone a casting with 150 years of history in Africa could tap into. The new Hennessy Actual Special attack highlights eight real-life aesthetic entrepreneurs from South Africa, Nigeria, Kenya and Ivory Coast, delving abysmal into anniversary of their altered belief to ascertain how close drive, confidence, affection and aptitude can actualize alternation reactions, and affiliate millions. From agenda music start-ups, photography, choreography and blur production, these individuals body a bearing of addition and leadership, who breach through assemblage to actualize a altered affectionate of world.
“We capital to abduction the altered activity of the adolescent African bearing in a way we accept never apparent before. Instead of a acceptable film, we capital to actualize article that acquainted afterpiece to ‘the Instagram story’ of this new generation,” addendum Alexander Kalchev, Executive Aesthetic Director at DDB° Paris. “It’s a minimalist and avant-garde admission that creates a multi-faceted account of a new bearing that changes everything, every day.”
Hennessy’s ‘Never Stop. Never Settle.’ attack will cycle out beyond Africa on television and out-of-home from June, with agenda belief and agreeable absolution throughout the attack for consumers to ascertain added about the aesthetic entrepreneurs featured, and about the apple of Hennessy.
Hennessy attack aesthetic entrepreneurs:
R!OT, South Africa: Bulawayo built-in now based in Johannesburg, R!OT is a multi-disciplinary clear designer. The architect of R!OT STUDIO, his assignment has been appear locally and apparent internationally, including New York, London, Berlin, Madrid, Tenerife and Zagreb. The artist, activist and administrator tackles some of Africa’s best acute issues application any average attainable – pencil, ink, pastels, gauche, acrylic and agenda media admixture – to actualize a destructive ‘street’ style. R!OT has collaborated on projects which accept won Cannes Lion Awards.
Slikour, South Africa: Rapper angry business owner, Siya Metane, aka Slikour, is best accepted as one of the founding associates of the record-breaking hip-hop group, Skwatta Kamp. Recently, he appear his latest album, SlikourOnLife Incubator – a accumulation giving 12 alien artists the springboard to barrage their agreeable careers. Slikour created the accepted SlikourOnLife agenda belvedere to allotment advice on burghal adeptness and music. The belvedere appearance videos and interviews to accord actuality to the music and musicians who may not accept admission to acceptable platforms, and provides an attainable abode for their videos.
Bobo Ndima, South Africa: Soweto-born designer, clothier and stylist, Bobo Ndima is additionally the architect and buyer of the Apparel by Bob the Stylist characterization and accepted appearance affairs movement accepted as “Boys of Soweto”. The group, fabricated up of able stylists, aesthetic directors, designers, tailors and models, stands for the artistic, burghal bearing of active gentlemen that is rapidly emerging. Their stylistic admission is fuelled by urban, best and affected influences. They were commissioned by Palladium Boots to represent Johannesburg, South Africa on the “Explore your city” all-embracing campaign, and their abbreviate film, Boys of Soweto, accustomed all-embracing acclaim. Growing up, Bobo was alone aggressive by old photographs of his ancestor in adapted suits, and began to accurate his adeptness through appearance and fashion. Bobo angle appearance as an congenital adeptness to accept form, arrangement and colour, all to back a accurate activity or expression.
Onye Ubanatu, Nigeria: Award-winning ambassador and filmmaker, Onye Ubanatu has all-inclusive acquaintance in blur and photography throughout Africa and about the world, including the Middle East and South America. He has interviewed top policymakers, entrepreneurs and politicians, including above Nigerian Admiral Chief Olusegun Obasanjo and the accepted admiral of South Sudan Salva Kiir Mayardit. He is the architect of Mypassionmylife Media Ltd, a TV documentary assembly and photography aggregation operating beyond four divisions: Agreeable Film, Agreeable Television, Agreeable Digital, and Aesthetic facilitation. Onye’s aesthetic entrepreneurship spans a assorted ambit of documentary projects, television shows, bounded and All-embracing concerts, accumulated videos, all-embracing account features, and award-winning abbreviate and affection films.
Aniete James, Nigeria: Born with a adroitness for creativity, and spending years of watching and analysing music videos and documentaries as a adolescent man, Aniete James Ekiko, accepted professionally as Ani James, is one of Nigeria’s best approved admiral in the ball industry. Architect of AJE Filmworks Ltd, Aniete is one of the few in the barter that has becoming the ‘auteur’ status, backyard accurate scope, rapture-inspiring anecdotal style, a affection for capacity and admiration for the art. Today, AJE Filmworks Ltd is acclaimed as one of the best alteration studios in Nigeria. His assignment has becoming him an absorbing resume of awards and nominations in the ball industry.
Mutua Matheka, Kenya: Able-bodied accepted for his accurate assignment absolute the able adorableness of his country, Mutua Matheka is a columnist and ambassador extraordinaire in Kenya. Together with David ‘Blackman’ Muthami and the UN Habitat, he acclimated photography to advertise admirable Nairobi, and eventually Africa, through ‘I’m a City Changer‘ campaign. Mutua’s photos accept been acclimated by BBC Account Africa’s In Pictures, African Agenda Art, NTV’s PM LIVE, amid added avenues showcasing excellence. He has won the avant-garde Bake Award for Best Photography Blog in Kenya, as able-bodied as been nominated for the All-embracing CSS DESIGN Award in the US. Apart from photography, he additionally draws, illustrates, creates clear art and architectural visualisation.
Serge Beynaud, Ivory Coast: Described as an “Ivorian sensation”, singer/songwriter and flat buyer Serge Beynaud aboriginal came assimilate the music arena as a producer, and is awful admired in the Afropop music industry in Africa. Back 2009, the artisan has been one of the capital leaders of an burghal adeptness whose agreeable brand “Coupé-Décalé” is the anthem. Coining the motto, “Less talk, added smile”, Serge has crystallised a bulletin for an absolute generation. One of the best arresting burghal music stars in the Ivory Coast, he is already an icon, as a cultural artisan and adeptness business leader.
Kaffy, Nigeria: The Queen of Nigerian dance, Kafayat Oluwatoyin Shafa, a.k.a. Kaffy, has adapted her affection for ball and fettle into a able enterprise. The architect and buyer of Imagneto Ball Company, she has approved to revolutionise ball anytime back she began professionally in 2002. Best accepted for breaking the Guinness Apple Record for the longest ball affair at the Nokia Silverbird Danceathon in 2006, Kaffy represents determination, adherence and commitment. In 2017, she created “The Ball Workshop”, a ball assemblage aimed at training and mentoring able dancers as able-bodied as announcement cultural barter aural the Nigerian ball industry.
For added advice about the Hennessy Actual Special and the ‘Never Stop. Never Settle.’ attack and the aesthetic entrepreneurs featured, amuse appointment www.hennessy.com.
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